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“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations
16 references·3 citing·49 second hop
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References

  • 2010Construal-level theory of psychological distance.6,611 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
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  • 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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620 cited
  • 2009Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness613 cited
  • 1994Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes452 cited
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    • 2022Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective194 cited
    • 2023The effectiveness of advertising appeals: A culturally-derived power perspective23 cited
    • 2025Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self‐Construal14 cited