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The effectiveness of advertising appeals: A culturally-derived power perspective · Study

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ArticleThe effectiveness of advertising appeals: A culturally-derived power perspective

Minghui Shan2023

Article2023

The effectiveness of advertising appeals: A culturally-derived power perspective

Minghui Shan · Z. A. Zhu · Haipeng Allan Chen

23 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

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References

1992Cultures and organizations: software of the mind 2003Power, approach, and inhibition.1990Impression management: A literature review and two-component model.1998Converging measurement of horizontal and vertical individualism and collectivism.1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1993Controlling other people: The impact of power on stereotyping.

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Details

Year2023

Typearticle

Published2023-08-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jretconser.2023.103522

openalex_workW4385657345

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