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The effectiveness of advertising appeals: A culturally-derived power perspective
16 references·1 citing·51 second hop
The effectiveness of advertising appeals: A culturally-derived power perspective (2023)The effectiveness of advertising appeals:…Handbook of Identity Theory and Research (2011)Handbook of Identity Theory a…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-Benefit versus Other-Ben…Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” (2008)Automatic Effects of Brand Ex…Preference Fluency in Choice (2007)Preference Fluency in ChoiceYou focus on the forest when you're in charge of the trees: Power priming and abstract information processing. (2006)You focus on the forest when …Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Power, approach, and inhibition. (2003)Power, approach, and inhibiti…The Impact of Private versus Public Consumption on Variety-Seeking Behavior (2002)The Impact of Private versus …Relationship orientation as a moderator of the effects of social power. (2001)Relationship orientation as a…Converging measurement of horizontal and vertical individualism and collectivism. (1998)Converging measurement of hor…Controlling other people: The impact of power on stereotyping. (1993)Controlling other people: The…Cultures and organizations: software of the mind (1992)Cultures and organizations: s…Impression management: A literature review and two-component model. (1990)Impression management: A lite…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation (2025)Effects of Brand Anthropomorp…The Elaboration Likelihood Model of Persuasion (1986)Politeness (1987)Stereotype threat and the intellectual test performance of African Americans. (1995)From Power to Action. (2003)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)8 Social Hierarchy: The Self‐Reinforcing Nature of Power and Status (2008)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. 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References

  • 1992Cultures and organizations: software of the mind3,674 cited
  • 2003Power, approach, and inhibition.3,425 cited
  • 1990Impression management: A literature review and two-component model.3,330 cited
  • 1998Converging measurement of horizontal and vertical individualism and collectivism.2,971 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1993Controlling other people: The impact of power on stereotyping.1,585 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2011Handbook of Identity Theory and Research1,312 cited
  • 2001Relationship orientation as a moderator of the effects of social power.764 cited
  • 2006You focus on the forest when you're in charge of the trees: Power priming and abstract information processing.757 cited
  • 2002The Impact of Private versus Public Consumption on Variety-Seeking Behavior661 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited

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  • 2007Preference Fluency in Choice558 cited
  • 2008Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”493 cited
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    • 2025Effects of Brand Anthropomorphism on Green Purchase Intentions: The Moderating Roles of Advertising Appeals and Consumer Relationship Orientation11 cited