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An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook
16 references·1 citing·31 second hop
An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook (2014)An Examination of Fortune 500 Companies’ …Information, Community, and Action: How Nonprofit Organizations Use Social Media (2012)Information, Community, and A…Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012)Engaging stakeholders through…Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011)Keeping up with the digital a…Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts (2011)Hope for Haiti: An analysis o…Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)Dialogic communication in 140…Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009)Engaging stakeholders through…Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles (2009)Dialogic strategies and outco…The dialogic potential of weblogs in relationship building (2007)The dialogic potential of web…Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Organizational Blogs and the …Toward a dialogic theory of public relations (2002)Toward a dialogic theory of p…How activist organizations are using the Internet to build relationships (2001)How activist organizations ar…From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes (2000)From Organizational Effective…Building dialogic relationships through the world wide web (1998)Building dialogic relationshi…Toward a Concept and Theory of Organization-Public Relationships (1997)Toward a Concept and Theory o…Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics (1991)Maintenance Strategies and Ro…Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Managing relationships on Facebook: A long-term analysis of leading companies in Germany (2021)Managing relationships on Fac…Content Analysis for the Social Sciences and Humanities (1970)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Tweeting Social Change (2013)I and Thou (1923)Moral Consciousness and Communicative Action. (1992)Dialogic Engagement: Clarifying Foundational Concepts (2014)MANAGING PUBLIC RELATIONS (2018)Qualitative research: Methods in the social sciences (2006)Review of: Berg, Bruce L. Qualitative research methods for the social sciences, 6th ed. Boston, MA: Allyn and Bacon, 2007. (2008)Examining the Role of Social Media in Effective Crisis Management (2011)The Social Network Effect (2013)What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages (2014)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)Social Activism in and Around Organizations (2016)Like, comment, and share on Facebook: How each behavior differs from the other (2017)Twitter adoption and use in mass convergence and emergency events (2009)Twitter power: Tweets as electronic word of mouth (2009)Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster (2012)Social penetration: The development of interpersonal relationships (1973)Interpersonal Relations: A Theory of Interdependence (1982)Gender stereotypes stem from the distribution of women and men into social roles. (1984)Relational maintenance strategies and equity in marriage (1992)Social support, conflict, and the development of marital dysfunction. (1998)Establishing the computer–patient working alliance in automated health behavior change interventions (2004)The necessary and sufficient conditions of therapeutic personality change. (1957)Public Relations: State of the Field (2004)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Unpacking the Use of Social Media for Protest Behavior (2013)
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409 cited
  • 2007The dialogic potential of weblogs in relationship building277 cited
  • 2011Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts262 cited
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    • 2021Managing relationships on Facebook: A long-term analysis of leading companies in Germany13 cited