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The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
16 references·2 citing·56 second hopsampled
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation (2021)The moderating role of donation-related p…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)The Impact of Corporate Socia…Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy (2013)Entrepreneurial orientation, …Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference (2010)The Sustainability Liability:…The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)The Debate over Doing Good: C…Managerial social capital, strategic orientation, and organizational performance in an emerging economy (2007)Managerial social capital, st…Moral Emotions and Moral Behavior (2006)Moral Emotions and Moral Beha…Corporate Social Responsibility (CSR) in Asia (2005)Corporate Social Responsibili…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. (2000)MANAGERIAL TIES AND FIRM PERF…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Evidence for Altruism: Toward a Pluralism of Prosocial Motives (1991)Evidence for Altruism: Toward…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The relation of empathy to prosocial and related behaviors. (1987)The relation of empathy to pr…Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework (2025)Cause-Related Marketing: A Pa…How to build trust: Evidence from Thai customers in the latex glove industry (2021)How to build trust: Evidence …The file drawer problem and tolerance for null results. (1979)Statistical Methods for Meta-Analysis (1988)Interpersonal forgiving in close relationships. (1997)Compassion: An evolutionary analysis and empirical review. (2010)Empathy: A Review of the Concept (2014)Mind, Self, and Society (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)How destination image and evaluative factors affect behavioral intentions? 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2006Moral Emotions and Moral Behavior3,216 cited
  • 2000MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK.2,859 cited
  • 1987The relation of empathy to prosocial and related behaviors.2,667 cited
  • 2013The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness2,531 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1991Evidence for Altruism: Toward a Pluralism of Prosocial Motives1,274 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 2005Corporate Social Responsibility (CSR) in Asia1,129 cited
  • 2009The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

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962 cited
  • 2013Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy753 cited
  • 2007Managerial social capital, strategic orientation, and organizational performance in an emerging economy743 cited
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    • 2021How to build trust: Evidence from Thai customers in the latex glove industry18 cited
    • 2025Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework6 cited