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Applying Marketing Concepts to Book Publishing in Nigeria
4 references·0 citing·11 second hop
Applying Marketing Concepts to Book Publishing in Nigeria (2010)Applying Marketing Concepts to Book Publi…Marketing, 6th ed (2004)Marketing, 6th edManaging Media Organizations: Effective Leadership of the Media (1988)Managing Media Organizations:…The Art and Science of Book Publishing (1970)The Art and Science of Book P…What Happens in Book Publishing (1958)What Happens in Book Publishi…Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems (1972)The Post-Colonial Studies Reader (1996)A textbook example of international price discrimination (2006)Role of the Publisher in the Dissemination of Knowledge (1975)Research on the Textbook Publishing Industry in the United States of America (2020)A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies (2007)Design innovation and marketing strategy in successful product competition (2011)Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products (2011)Leadership, an essential requirement for effecting change in media companies: An analysis of the Spanish market (2003)The futures of magazine publishing: Servitization and co-creation of customer value (2014)Authentic leading as relational accountability: Facing up to the conflicting expectations of media leaders (2015)
this work references cited by second hop

References

  • 2004Marketing, 6th ed42 cited
  • 1988Managing Media Organizations: Effective Leadership of the Media40 cited
  • 1958What Happens in Book Publishing23 cited
  • 1970The Art and Science of Book Publishing20 cited

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