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Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia?
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Does the theory of planned behavior and perceived enjoyment give a big impact on online purchase intention among Gen-Y in east coast Malaysia? (2021)Does the theory of planned behavior and p…Online Shopping (2020)Online ShoppingSustainable Queuing-Network Design for Airport Security Based on the Monte Carlo Method (2018)Sustainable Queuing-Network D…Factors influencing consumers’ purchase intention of green sportswear (2017)Factors influencing consumers…The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth (2016)The Relationship of Attitude,…Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention (2016)Factors Influencing Online Sh…Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers (2016)Application of the Extended T…Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment (2015)Exploring Factors That Affect…Consumer attitudes towards online shopping (2015)Consumer attitudes towards on…Analysis of the Effective Factors on Online Purchase Intention through Theory of Planned Behavior (2014)Analysis of the Effective Fac…Predicting Consumer's Perceptions in On-line Shopping (2013)Predicting Consumer's Percept…Understanding Attitudes and Predicting Social Behavior (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan (2019)COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020)Shopping intention at AI-powered automated retail stores (AIPARS) (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)An Analysis of the Factors Influencing the Adoption of Online Shopping (2018)An Analysis of the Factors Influencing the Adoption of Online Shopping (2021)Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019)Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement (2020)How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework (2020)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Purchase intention and purchase behavior online: A cross-cultural approach (2020)An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models (2021)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)An empirical study on the influence of economy hotel website quality on online booking intentions (2017)Impact of Social Media Marketing on Consumer’s Purchase Intentions: The Mediating role of Customer Trust (2020)How do digital natives perceive and react toward online advertising? 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References

  • 2016Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers806 cited
  • 2016Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention552 cited
  • 2015Consumer attitudes towards online shopping545 cited
  • 2018Sustainable Queuing-Network Design for Airport Security Based on the Monte Carlo Method444 cited
  • 2015Exploring Factors That Affect Usefulness, Ease Of Use, Trust, And Purchase Intention In The Online Environment322 cited
  • 2017Factors influencing consumers’ purchase intention of green sportswear197 cited
  • 2016The Relationship of Attitude, Subjective Norm and Website Usability on Consumer Intention to Purchase Online: An Evidence of Malaysian Youth182 cited
  • 2013Predicting Consumer's Perceptions in On-line Shopping49 cited
  • 2020Online Shopping27 cited
  • 2014Analysis of the Effective Factors on Online Purchase Intention through Theory of Planned Behavior25 cited

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