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Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities
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  • 2023The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI165 cited
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  • 2023The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness132 cited
  • 2020The role of influencers in the consumer decision-making process124 cited
  • 2020Examining the mediating role of celebrity endorsement in green advertisements to improve the intention of Egyptian Millennials towards environmental behaviours in tourist destinations14 cited
  • 2020Entrepreneurship and Social MediaInfluencers in an Islamic Context13 cited
  • 2023Use of Marketing Communication Tools in Tourism in Accommodation Facilities during the COVID-19 Pandemic12 cited

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