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ArticleDecision Neuroscience

Baba Shiv2005

Article2005

Decision Neuroscience

Baba Shiv · Antoine Bechara · Irwin P. Levin · Joseph W. Alba · James R. Bettman · Laurette Dubé +5 more

113 citations·0/0 files stored·Marketing Letters

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Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies Undergraduate Neuroscience Education and Research

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References

2005Neuroeconomics: How Neuroscience Can Inform Economics 1988Anomalies: The Ultimatum Game 2003The Effect of Forced Choice on Choice 2000Choice and the relative pleasure of consequences.2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments 2002Context-dependent violations of rational choice in honeybees ( Apis mellifera ) and gray jays ( Perisoreus canadensis )1990Rational choice in an uncertain world

Cited by

2011The consumer psychology of brands 2010Aesthetic package design: A behavioral, neural, and psychological investigation 2012Shining in the Center: Central Gaze Cascade Effect on Product Choice 2018Demystifying neuromarketing 2008Neuromarketing and Consumer Free Will 2010Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?2009A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

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Details

Year2005

Typearticle

Published2005-12-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations113

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/s11002-005-5899-8

openalex_workW3191722934

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2013Data‐driven services marketing in a connected world