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Opportunities and Challenges of Green Marketing · Study

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ChapterOpportunities and Challenges of Green Marketing

Daniel Frimpong Ofori2021

Chapter2021

Opportunities and Challenges of Green Marketing

Daniel Frimpong Ofori

24 citations·0/0 files stored·Palgrave studies of marketing in emerging economies

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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References

2010Strategic management a stakeholder approach 2007The Social Responsibility of Business Is to Increase Its Profits 1999Cannibals with forks: the triple bottom line of 21st century business 1995A Natural-Resource-Based View of the Firm 1998Partnerships from cannibals with forks: The triple bottom line of 21st‐century business 1995A Natural-Resource-Based View of the Firm 2006Corporate Social Responsibility: Strategic Implications*2001Targeting consumers who are willing to pay more for environmentally friendly products

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2022The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companiesarticle · 9 shared references 2021Identifying the factors of internal green marketing: a scale development and psychometric evaluation approacharticle · 9 shared references 2023Green marketing practices and organizational sustainable performance in developing countries context: an empirical studyarticle · 9 shared references 2025Nexus between green practices, green marketing, and business performance: the mediating role of corporate social responsibility in emerging economyarticle · 9 shared references 2022Does green brand positioning translate into green purchase intention?: A mediation–moderation modelarticle · 8 shared references 2022A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021article · 8 shared references

Details

Year2021

Typechapter

Published2021-01-01

VenuePalgrave studies of marketing in emerging economies

ISSN-L2730-5554

Languageen

Citations24

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-030-74065-8_11

openalex_workW3193333974

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