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Opportunities and Challenges of Green Marketing
16 references·3 citing·40 second hop
Opportunities and Challenges of Green Marketing (2021)Opportunities and Challenges of Green Mar…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)Scepticism and uncertainty ab…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…The Social Responsibility of Business Is to Increase Its Profits (2007)The Social Responsibility of …The Driver of Green Innovation and Green Image – Green Core Competence (2007)The Driver of Green Innovatio…Corporate Social Responsibility: Strategic Implications* (2006)Corporate Social Responsibili…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…Targeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…Cannibals with forks: the triple bottom line of 21st century business (1999)Cannibals with forks: the tri…Partnerships from cannibals with forks: The triple bottom line of 21st‐century business (1998)Partnerships from cannibals w…A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View…A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View…TECHNOLOGY AND COMPETITIVE ADVANTAGE (1985)TECHNOLOGY AND COMPETITIVE AD…Industry Structure and Competitive Strategy: Keys to Profitability (1980)Industry Structure and Compet…A bibliometric and thematic review of green marketing and green consumer behavior research from 2000 to 2022 (2024)A bibliometric and thematic r…Sustainable procurement implementation among public sector organisations in Ghana: The role of institutional isomorphism and sustainable leadership (2023)Sustainable procurement imple…Do Consumers Prefer Sad Faces On Eco-Friendly Products? (2023)Do Consumers Prefer Sad Faces…The Structure of Scientific Revolutions (1963)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Corporate Social Responsibility and Resource-Based Perspectives (2006)The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy (2010)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)The nature of human values (1973)The Effects of Product Class Knowledge on Information Search Behavior (1985)Dimensions of Consumer Expertise (1987)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Predicting green product consumption using theory of planned behavior and reasoned action (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)The Influence of Green Innovation Performance on Corporate Advantage in Taiwan (2006)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Sustainability-oriented innovation of SMEs: a systematic review (2013)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Enhance green purchase intentions (2012)The Means and End of Greenwash (2015)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)The Competitive Advantage of Nations (1990)Corporate Social Responsibility Theories: Mapping the Territory (2004)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)What We Know and Don’t Know About Corporate Social Responsibility (2012)From a literature review to a conceptual framework for sustainable supply chain management (2008)The Circular Economy – A new sustainability paradigm? (2016)Conceptualizing the circular economy: An analysis of 114 definitions (2017)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Introduction (2002)A framework of sustainable supply chain management: moving toward new theory (2008)Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing (2011)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)
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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 2007The Social Responsibility of Business Is to Increase Its Profits11,534 cited
  • 1999Cannibals with forks: the triple bottom line of 21st century business9,014 cited
  • 1995A Natural-Resource-Based View of the Firm5,401 cited
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  • 1995A Natural-Resource-Based View of the Firm4,619 cited
  • 2006Corporate Social Responsibility: Strategic Implications*3,155 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 2007The Driver of Green Innovation and Green Image – Green Core Competence1,706 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 1985TECHNOLOGY AND COMPETITIVE ADVANTAGE1,168 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2011Scepticism and uncertainty about climate change: Dimensions, determinants and change over time888 cited
  • 1980Industry Structure and Competitive Strategy: Keys to Profitability755 cited
  • 2010

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Green marketing strategies: an examination of stakeholders and the opportunities they present
754 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • Cited by

    • 2023Sustainable procurement implementation among public sector organisations in Ghana: The role of institutional isomorphism and sustainable leadership33 cited
    • 2023Do Consumers Prefer Sad Faces On Eco-Friendly Products?13 cited
    • 2024A bibliometric and thematic review of green marketing and green consumer behavior research from 2000 to 202211 cited