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The Effect of Online Customer Review and Promotion through E-Trust on the Purchase Decision of Bukalapakin Medan City
14 references·1 citing·47 second hop
The Effect of Online Customer Review and Promotion through E-Trust on the Purchase Decision of Bukalapakin Medan City (2021)The Effect of Online Customer Review and …Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee (2021)Pengaruh Online Customer Revi…PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WENAK TOK (2019)PENGARUH PROMOSI TERHADAP KEP…Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee. (Studi pada Mahasiswa Aktif FISIP Undip) (2019)Pengaruh Online Customer Revi…Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Metode Penelitian Bisnis : pe…The role of service fairness in the service quality – relationship quality – customer loyalty chain (2015)The role of service fairness …Effect of Online Reviews on Consumer Purchase Behavior (2015)Effect of Online Reviews on C…When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo (2013)When do consumers buy online …Credibility of online reviews and initial trust (2012)Credibility of online reviews…The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)The Effects of Shopping Orien…Consumer buying behavior (2010)Consumer buying behaviorPerilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran (2003)Perilaku konsumen: konsep dan…Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Developing and Validating Tru…Measuring Advertising Effectiveness (1964)Measuring Advertising Effecti…Measuring advertising effectiveness. 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(2003)Perceived value, relationship quality and positive WOM intention in banking (2018)Relational bonds, customer engagement, and service quality (2019)Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality (2021)Assessing Response to Industrial Marketing Strategy (1978)Print Ad Recognition Readership Scores: An Information Processing Perspective (1988)Recognition versus Recall as Measures of Television Commercial Forgetting (1988)ANALISIS PENGARUH FAKTOREKSTERNAL DAN INTERNAL TERHADAP MINAT BERWIRAUSAHA (2013)Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company) (2017)Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan (2018)Lembar Kegiatan Literasi Saintifik untuk Pembelajaran Jarak Jauh Topik Penyakit Coronavirus 2019 (COVID-19) (2020)Scientific Literacy Worksheets for Distance Learning in the Topic of Coronavirus 2019 (COVID-19) (2020)Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery (2023)Pengaruh Online Consumer Review dan Rating terhadap Minat Beli Produk Kesehatan pada E-Marketplace Shopee Selama Masa Pandemi COVID-19 (2021)Pengaruh Digital Marketing terhadap Keputusan Pembelian Online (2022)PENGARUH ONLINE CUSTOMER RATING, SISTEM PEMBAYARAN CASH ON DELIVERY DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP (STUDI PADA MAHASISWA DAN ALUMNI EQUIL CHOIR FEB UNSRAT) (2022)
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References

  • 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
  • 2003Perilaku konsumen: konsep dan implikasi untuk strategi dan penelitian pemasaran643 cited
  • 2018Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D625 cited
  • 2010The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention565 cited
  • 2013When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo380 cited
  • 2012Credibility of online reviews and initial trust217 cited
  • 1963Measuring advertising effectiveness.169 cited
  • 2015Effect of Online Reviews on Consumer Purchase Behavior158 cited
  • 2015The role of service fairness in the service quality – relationship quality – customer loyalty chain135 cited
  • 2021Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee98 cited
  • 2010Consumer buying behavior68 cited
  • 1964Measuring Advertising Effectiveness43 cited
  • 2019PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WENAK TOK26 cited
  • 2019Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian melalui Marketplace Shopee. (Studi pada Mahasiswa Aktif FISIP Undip)

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  • 2024Discovery and analysis of global studies trend on digital transformation strategy: exploring challenges and opportunities8 cited