Penggunaan E-wallet dalam Membentuk Perilaku Konsumsi Mahasiswa

Andika Nikita Sari · Sri Umi Mintarti · Sugeng Hadi Utomo

7 citations0/0 files storedJurnal Pendidikan Teori Penelitian dan Pengembangan

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Financial Literacy and Behavior

Abstract

The reasearch is to analyze the consumption behavior of students of the Department Development Economics batch 2018 Universitas Negeri Malang who used e-wallet type linkaja and was conducted by using qualitative approach of phenomenology, since researcher analyzed deeply of the use e-wallet in shaping the consumption behavior of students. Research informants was active students majoring in Development Economics batch 2018. The results showed that, overall the use of e-wallet linkaja by students formed rational consumption behavior. The results of the study were reviewed from the intensity of e-wallet use, TAM acceptance, student consumption strategies in terms of financial management, consumption decision making and rational consumption activity of students.

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