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Selling and Sales Management · Study

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ChapterSelling and Sales Management

Michael R. Czinkota2021

Chapter2021

Selling and Sales Management

Michael R. Czinkota · Masaaki “Mike” Kotabe · Demetris Vrontis · S. M. Riad Shams

23 citations·0/0 files stored·Springer texts in business and economics

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Marketing and Advertising Strategies Employee Performance and Motivation Corporate Governance and Management

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References

1994The Commitment-Trust Theory of Relationship Marketing 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 1967Industrial buying and creative marketing 1994Influences on Human Resource Management Practices in Multinational Corporations 1999Personal Selling and Sales Management: A Relationship Marketing Perspective 2013Cultures and Organizations: Software of the Mind Intercultural Cooperation and Its Importance for Survival 1973Organizational Buying Behavior

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2023The present and future of the B2B sales profession 2021Marketing Management

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Year2021

Typechapter

Published2021-01-01

VenueSpringer texts in business and economics

ISSN-L2192-4333

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-030-66916-4_14

openalex_workW3194084348

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