SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Impact of Eperiential Marketing and Perceived Quality on Brand Loyalty with Brand Trust as Mediation
12 references·0 citing·45 second hop
Impact of Eperiential Marketing and Perceived Quality on Brand Loyalty with Brand Trust as Mediation (2021)Impact of Eperiential Marketing and Perce…Brand trust and brand loyalty in mall shoppers (2020)Brand trust and brand loyalty…Understanding customer-perceived quality in informal stores (2019)Understanding customer-percei…Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions (2019)Impacts of the perceived qual…Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships (2019)Consumer brand engagement, sa…How does brand innovativeness affect brand loyalty? (2016)How does brand innovativeness…The influence of brand trust and brand identification on brand evangelism (2013)The influence of brand trust …The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty (2012)The role of personality congr…The effect of perceived quality on brand equity: an empirical study on generic drugs (2011)The effect of perceived quali…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…The relationships among perceived quality, perceived risk and perceived product value (2004)The relationships among perce…Perceived quality and price: their impact on the satisfaction of restaurant customers (2004)Perceived quality and price: …Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help? (1992)Understanding Consumers’ Beha…A Theory of Cognitive Dissonance (1957)The Theory of Buyer Behavior (1971)Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions (2006)A Theory of Cognitive Dissonance (2017)The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making (2019)Should I buy or not? Revisiting the concept and measurement of panic buying (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Measuring Service Quality: A Reexamination and Extension (1992)A new management element for universities: satisfaction with the offered courses (2005)Guest Satisfaction and Restaurant Performance (2007)Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand tribalism and self-expressive brands: social influences and brand outcomes (2015)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)Brand addiction in the contexts of luxury and fast-fashion brands (2020)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of Industrial Organization (1988)Identification of Key Success Factors in the Marketing of Cosmetics Based on Knowledge, Attitude and Practice (KAP) Analysis Using Topsis Technique (The Case of Iran) (2017)When less is more? The contingent effect of product supply limitation in the release of new electronic products (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Does image of country‐of‐origin matter to brand equity? (2007)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Social Identity Theory and the Organization (1989)An Integrative Model Of Organizational Trust (1995)The Social Identity Theory of Intergroup Behavior (2004)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands (2019)Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship (2019)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? (2023)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Fifteen years of customer engagement research: a bibliometric and network analysis (2021)The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021)Partial least squares structural equation modeling (PLS-SEM) (2014)Going with the flow: smart shopping malls and omnichannel retailing (2020)The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers (2021)Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality (2022)Internet banking acceptance model: Cross-market examination (2009)The value of value: Further excursions on the meaning and role of customer value (2011)Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions (2013)
this work references cited by second hop

References

  • 2005Does brand trust matter to brand equity?892 cited
  • 2004The relationships among perceived quality, perceived risk and perceived product value502 cited
  • 2013The influence of brand trust and brand identification on brand evangelism401 cited
  • 1992Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?275 cited
  • 2016How does brand innovativeness affect brand loyalty?271 cited
  • 2020Brand trust and brand loyalty in mall shoppers264 cited
  • 2019Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships242 cited
  • 2004Perceived quality and price: their impact on the satisfaction of restaurant customers225 cited
  • 2012The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty110 cited
  • 2011The effect of perceived quality on brand equity: an empirical study on generic drugs63 cited
  • 2019Impacts of the perceived quality by consumers’ of à la carte restaurants on their attitudes and behavioural intentions54 cited
  • 2019Understanding customer-perceived quality in informal stores20 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work