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リレーションシップ・マーケティングのコミットメント-信用理論 · Study

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Articleリレーションシップ・マーケティングのコミットメント-信用理論

Robert M. Morgan1994

Article1994

リレーションシップ・マーケティングのコミットメント-信用理論

Robert M. Morgan · S D Hunt

38 citations·0/0 files stored·Journal of Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Quality and Supply Management

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2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 2010The Effects of Business and Political Ties on Firm Performance: Evidence from China 2008When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides 2008Interaction Orientation and Firm Performance 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty 2009Marketing Under Uncertainty: The Logic of an Effectual Approach 2006Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms 2008Interfirm Relational Drivers of Customer Value

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Year1994

Typearticle

Published1994-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageja

Citations38

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW3196775880

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