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リレーションシップ・マーケティングのコミットメント-信用理論
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  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,459 cited
  • 2010The Effects of Business and Political Ties on Firm Performance: Evidence from China1,263 cited
  • 2008When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides704 cited
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  • 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty617 cited
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  • 2006Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms541 cited
  • 2008Interfirm Relational Drivers of Customer Value473 cited
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  • 2010Development-based trust: proposing and validating a new trust measurement model for buyer-seller relationships37 cited
  • 2004Avaliação da satisfação do consumidor utilizando o método de equações estruturais: um modelo aplicado ao setor elétrico brasileiro21 cited
  • 2008Managing trust relationships: calculative, affective, belief and performance19 cited
  • 2012Motivating Shoppers To Come Back: Modeling Consumer Behaviour In Retailer Loyalty Programs5 cited

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2012
University-Industry Research Collaboration in Taiwan
4 cited