The Effect of Convenience and Trust on Online Purchasing Decision (on Blibli Platform)

Wahyu Abdurrahman Rasidi Rasidi · Monika Tiarawati

11 citations0/0 files storedJournal of Business Management Review

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Health, Technology, Consumer Behavior

Abstract

The rapid development of business is supported by advancement in information technology media so that electronic commerce (e-commerce) comes to the ground such as Tokopedia, Bukalapak, Blibli, Lazada Shopee and JD.ID. This study analyzed and discussed the effect of convenience and trust on online purchasing decision on Blibli platform. The data processing in this study was done by using multiple linear regression with non-probabilty sampling technique used was judgmental sampling on a sample of 100 respondents. The results of this study indicated that convenience did not have significant effect on purchasing decision on Blibli website and trust has a significant and positive effect on purchasing decision on Blibli website.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2014METODE PENELITIAN Kuantitatif, Kualitatif dan R&D 2020Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions 2017Modelling and testing consumer trust dimensions in e-commerce 2017Initial trust and intentions to buy: The effect of vendor-specific guarantees, customer reviews and the role of online shopping experience☆2014ANALISIS WEBSITE QUALITY, TRUST DAN LOYALTY PELANGGAN ONLINE SHOP 2017Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)2018The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam

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