SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Impact of Online Customer Reviews on Purchase Intention in Online Marketplace
4 references·2 citing·29 second hop
The Impact of Online Customer Reviews on Purchase Intention in Online Marketplace (2021)The Impact of Online Customer Reviews on …Consumer Behavior towards Decision Making and Loyalty to Particular Brands (2016)Consumer Behavior towards Dec…Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Popularity of Brand Posts on …Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Relationship development and marketing communication: an integrative model (2001)Relationship development and …Pengaruh Online Customer Review, Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (2024)Pengaruh Online Customer Revi…Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur (2023)Pengaruh Online Customer Revi…Basics of Qualitative Research (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast (2004)Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast (2004)Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads (2005)The Discovery of Grounded Theory (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Brand Community (2001)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Post-purchase behaviour from customer perceived value of mobile payment services (2021)The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention (2021)What Lies Ahead for Marketing in Wholesale and Retailing (2024)An Empirical Study of the Impacts of Perceived Security and Knowledge on Continuous Intention to Use Mobile Fintech Payment Services (2018)PENGARUH KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN GADGET DI SHOPEE INDONESIA (2018)Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang (2020)Essentials of Business Research Methods (2019)MODEL KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN PADA MARKETPLACE: KUALITAS PRODUK DAN KUALITAS PELAYANAN (LITERATURE REVIEW MANAJEMEN PEMASARAN) (2022)
this work references cited by second hop

References

  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,755 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,178 cited
  • 2001Relationship development and marketing communication: an integrative model201 cited
  • 2016Consumer Behavior towards Decision Making and Loyalty to Particular Brands66 cited

Cited by

  • 2023Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur5 cited
  • 2024Pengaruh Online Customer Review, Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian5 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work