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Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study
16 references·0 citing·47 second hop
Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study (2020)Innovative Marketing Strategies for Small…Mediterranean journal of social sciences (2020)Mediterranean journal of soci…Entrepreneurial strategy: The relationship between firm size and levels of innovation and risk in small businesses (2019)Entrepreneurial strategy: The…Entrepreneurial orientation and the mediating role of organisational learning amongst Indian S-SMEs (2019)Entrepreneurial orientation a…M-Commerce and Mobile Apps: Opportunities for SMEs in Developing Countries (2017)M-Commerce and Mobile Apps: O…Innovation in small firms: Does family vs. non-family matter? 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References

  • 1995PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS3,777 cited
  • 2020Mediterranean journal of social sciences3,225 cited
  • 1998The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances2,483 cited
  • 2001SME marketing in practice585 cited
  • 2003Small and Medium Enterprises across the Globe: A New Database433 cited
  • 2003Internet marketing: strategy, implementation and practice398 cited
  • 2000Entrepreneurial marketing: a conceptualisation from qualitative research196 cited
  • 2016Major Challenges Facing Small and Medium-Sized Enterprises in Asia and Solutions for Mitigating Them173 cited
  • 1982The practice of entrepreneurship165 cited
  • 2007Teen perceptions of disclosure in buzz marketing114 cited
  • 2019Entrepreneurial orientation and the mediating role of organisational learning amongst Indian S-SMEs77 cited
  • 2017Innovation in small firms: Does family vs. non-family matter?47 cited
  • 2017M-Commerce and Mobile Apps: Opportunities for SMEs in Developing Countries27 cited
  • 2006The internationalisation of Czech SMEs: some issues relating to marketing knowledge deficiencies25 cited
  • 2019Entrepreneurial strategy: The relationship between firm size and levels of innovation and risk in small businesses

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23 cited
  • 2015A prospective study on online marketing of Small and Medium enterprises (SMEs) of services sector in India19 cited
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