Visual and aesthetic markers of gentrification: agency of mapping and tourist destinations

Abstract

Framed within the context of contemporary place making and the urban tourism destination, a novel trans-disciplinary approach to mapping and interpreting gentrification and cityscape change is presented. A combination of multi-scalar cartographic and visual techniques, including Google Street View (GSV) and geo-tagged images (Photo Sphere), is applied within the setting of Valletta, Malta, to convey cartographically the dynamism of urban transformations and detect tourism-led gentrification in a rapid way through the identification of the visual and aesthetic markers of gentrification. Utilising a critical approach, such map-making can inform and transform the understanding of the processes underpinning urban change and their cartographic and visual representation. It identifies and highlights issues of image and street-level ‘realities’ for both (re)imagining and marketing place. Individual tourists are able to access and utilise GSV and other mobile digital imaging and cartographic tools, as well as social media, to create their own, potentially counter, place-imaginaries and interpretations of urban change, thereby encouraging and/or discouraging visiting the city.

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