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Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
16 references·3 citing·28 second hop
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising (2021)Relationships between the “Big Five” pers…Enabling smart retail settings via mobile augmented reality shopping apps (2016)Enabling smart retail setting…A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014)A model of acceptance of augm…Research Note —How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use (2008)Research Note —How Does Perso…Adoption of Virtual Try-on technology for online apparel shopping (2008)Adoption of Virtual Try-on te…A meta-analysis of the technology acceptance model (2006)A meta-analysis of the techno…From Power to Action. (2003)From Power to Action.A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Understanding Information Technology Usage: A Test of Competing Models (1995)Understanding Information Tec…Autonomy as a moderator of the relationships between the Big Five personality dimensions and job performance. (1993)Autonomy as a moderator of th…The theory of planned behavior (1991)The theory of planned behaviorTHE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)THE BIG FIVE PERSONALITY DIME…The "Big Five" factor taxonomy: Dimensions of personality in the natural language and in questionnaires. (1990)The "Big Five" factor taxonom…Personality Structure: Emergence of the Five-Factor Model (1990)Personality Structure: Emerge…An alternative "description of personality": The Big-Five factor structure. (1990)An alternative "description o…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis (2025)The Role of Augmented and Vir…Examining the impact of big five personality traits on generation Z designers’ subscription to paid AI drawing tools using SEM and FsQCA (2025)Examining the impact of big f…Analyzing the influence of university support and entrepreneurial culture on solar entrepreneurial intentions among Indian students (2024)Analyzing the influence of un…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Understanding Attitudes and Predicting Social Behavior (1980)Handbook of Industrial and Organizational Psychology. (1977)Validation of the five-factor model of personality across instruments and observers. (1987)An Introduction to the Five‐Factor Model and Its Applications (1992)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)Grit: Perseverance and passion for long-term goals. (2007)The Measurement of Meaning (1957)The development of markers for the Big-Five factor structure. (1992)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A power primer. (1992)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Technology Acceptance Model: Its past and its future in health care (2009)Technology acceptance model: a literature review from 1986 to 2013 (2014)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)The Principles of Psychology (1891)Exchange and Power in Social Life. (1965)The Framing of Decisions and the Psychology of Choice (1981)Power and Perspectives Not Taken (2006)Power reduces the press of the situation: Implications for creativity, conformity, and dissonance. (2008)Power Posing (2010)Trust and TAM in Online Shopping: An Integrated Model1 (2003)
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References

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  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
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  • 1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS8,686 cited
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  • 1990Personality Structure: Emergence of the Five-Factor Model6,442 cited
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  • 1993Autonomy as a moderator of the relationships between the Big Five personality dimensions and job performance.899 cited
  • 2008Research Note —How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use706 cited
  • 2008Adoption of Virtual Try-on technology for online apparel shopping670 cited

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  • 2016Enabling smart retail settings via mobile augmented reality shopping apps544 cited
  • 2014A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness476 cited
  • Cited by

    • 2025The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis26 cited
    • 2024Analyzing the influence of university support and entrepreneurial culture on solar entrepreneurial intentions among Indian students16 cited
    • 2025Examining the impact of big five personality traits on generation Z designers’ subscription to paid AI drawing tools using SEM and FsQCA14 cited