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When value- and experience-related trade promotions influence retailers’ sales: the moderating role of retail format strategy and channel structure
16 references·0 citing·51 second hop
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References

  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2000Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers1,305 cited
  • 2017The Future of Retailing1,192 cited
  • 1993An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data1,131 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 2000Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry1,038 cited
  • 2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
  • 1996The power of trust in manufacturer-retailer relationships993 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 1985Concentration and Specialization: Dynamics of Niche Width in Populations of Organizations

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866 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1995Going to Extremes: Managing Service Encounters and Assessing Provider Performance794 cited
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