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What drives consumers to customize products? The mediating role of brand experience
16 references·4 citing·39 second hop
What drives consumers to customize products? The mediating role of brand experience (2021)What drives consumers to customize produc…Welcome to the experience economy (2019)Welcome to the experience eco…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…The Experience Economy (2012)The Experience EconomyBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Applying the Technology Accep…Extending the TAM for a World-Wide-Web context (2001)Extending the TAM for a World…Experiential Marketing (1999)Experiential MarketingCutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Welcome to the experience economy. (1998)Welcome to the experience eco…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The theory of planned behavior (1991)The theory of planned behaviorPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives (2024)Transformative brand experien…Increasing the organizational performance of online sellers: the powerful back-end management systems (2023)Increasing the organizational…The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression (2022)The impact of oppositional lo…The decision to customize and its effect on brand experience (2022)The decision to customize and…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. 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(1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Whence Consumer Loyalty? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1991The theory of planned behavior90,729 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Extending the TAM for a World-Wide-Web context3,801 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 1999Experiential Marketing2,989 cited
  • 2019

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Welcome to the experience economy
2,562 cited
  • 2012The Experience Economy1,886 cited
  • Cited by

    • 2022The decision to customize and its effect on brand experience15 cited
    • 2022The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression9 cited
    • 2024Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives8 cited
    • 2023Increasing the organizational performance of online sellers: the powerful back-end management systems6 cited