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What drives consumers to customize products? The mediating role of brand experience · Study

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ArticleWhat drives consumers to customize products? The mediating role of brand experience

Jessica Leigh Pallant2021

Article2021

What drives consumers to customize products? The mediating role of brand experience

Jessica Leigh Pallant · Ingo Oswald Karpen · Sean Sands

34 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1991The theory of planned behavior 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1985Measuring the Involvement Construct

Cited by

2022The decision to customize and its effect on brand experience 2022The impact of oppositional loyalty on brand identification in online brand communities: the moderating role of self-expression 2024Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives 2023Increasing the organizational performance of online sellers: the powerful back-end management systems

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Details

Year2021

Typearticle

Published2021-09-19

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations34

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2021.102773

openalex_workW3200801705

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