Identification of Success Factor for B2B E-Commerce in Indonesia

Lalita Padmapuspita J · Rahmat Nurcahyo · Djoko Sihono Gabriel

0 citations0/0 files storedInternational Conference on Industrial Engineering and Operations Management (IEOM)

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E-commerce and Technology Innovations Technology Adoption and User Behaviour SMEs Development and Digital Marketing

Abstract

The potential of B2B e-commerce is very promising with the development of information and communication technology nowadays.So far there have been several B2B e-commerce players trying to work on the Indonesian market.The competition occurs among B2B e-commerce platform providers to fight for the potential of the B2B market in Indonesia which is still classified as "green" with various challenges faced.This research was conducted to identify the success factors of B2B e-commerce market in Indonesia by developing a questionnaire and implementing pairwise comparison matrix.The pairwise comparison matrix is used to determine the success factor for B2B e-commerce industry in Indonesia.The result is infrastructure IT is the most important success factor in developing B2B e-commerce in Indonesia and government support is the least success factors in developing B2B ecommerce in Indonesia.

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1999Electronic Commerce: A Managerial Perspective 2018A comparison of social media marketing between B2B, B2C and mixed business models 2007Barriers to supply chain information integration: SMEs adrift of eLands 2000Business Models for Internet Based E-Commerce 2005B2B e-commerce adoption decisions in Taiwan: The interaction of cultural and other institutional factors 2017B2B E-Commerce Adoption in Iranian Manufacturing Companies: Analyzing the Moderating Role of Organizational Culture 2002A cross‐industry review of B2B critical success factors 2005Predicting the level of B2B e-commerce in industrial organizations

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