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Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification, transportation, and message credibility

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2018Experiencing Narrative Worlds969 cited

2012The storytelling animal: how stories make us human948 cited

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2022Does the website credibility of online travel agencies (OTAs) affect customers’ evaluation and future intentions?15 cited
2024Value creation through organizational storytelling: Strategic narratives in foreign government public relations15 cited
2024Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives13 cited
2024The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships10 cited
2025AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions8 cited