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ArticleA structural evaluation of university identification

Hülya Bakırtaş2021

Article2021

A structural evaluation of university identification

Hülya Bakırtaş · Vildan Gülpınar Demirci

5 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2004The Social Identity Theory of Intergroup Behavior 1996The Behavioral Consequences of Service Quality 1986Psychology of intergroup relations 1997Dimensions of Brand Personality 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification 1978Differentiation between social groups: Studies in the social psychology of intergroup relations.1978Social categorization, social identity and social comparison

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Year2021

Typearticle

Published2021-09-27

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languageen

Citations5

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s12208-021-00313-3

openalex_workW3201805536

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