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The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms
16 references·0 citing·51 second hopsampled
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms (2021)The Effects of Price Rank on Clicks and C…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…The Anchoring-and-Adjustment Heuristic (2006)The Anchoring-and-Adjustment …Reference Price Research: Review and Propositions (2005)Reference Price Research: Rev…Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs Aff…Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Consumer choice behavior in o…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Contextual and Temporal Components of Reference Price (1994)Contextual and Temporal Compo…Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. (1992)Personality and persuasion: N…Choice in Context: Tradeoff Contrast and Extremeness Aversion (1992)Choice in Context: Tradeoff C…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…Managing What Consumers Learn from Experience (1989)Managing What Consumers Learn…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Choice Based on Reasons: The Case of Attraction and Compromise Effects (1989)Choice Based on Reasons: The …Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Possessions and the Extended Self (1988)The case for motivated reasoning. (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)On Making the Right Choice: The Deliberation-Without-Attention Effect (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)A Framework for Conceptual Contributions in Marketing (2011)Dimensions of Consumer Expertise (1987)Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias (1991)Psychology and Economics (1997)Maximizing versus satisficing: Happiness is a matter of choice. (2002)Prospect theory: An analysis of decision under risk (1988)Individual differences in reasoning: Implications for the rationality debate? 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Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Prospect Theory: An Analysis of Decision under Risk (1979)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge (2009)Literature review as a research methodology: An overview and guidelines (2019)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)When Good Brands Do Bad (2004)Development of a Scale to Measure Memorable Tourism Experiences (2010)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. 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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
  • 1992Choice in Context: Tradeoff Contrast and Extremeness Aversion1,727 cited
  • 1989Managing What Consumers Learn from Experience1,115 cited
  • 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes968 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 2006The Anchoring-and-Adjustment Heuristic920 cited
  • 2005Reference Price Research: Review and Propositions845 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution742 cited
  • 1994Contextual and Temporal Components of Reference Price522 cited
  • 1992Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes.491 cited
  • 1990A Price Expectations Model of Customer Brand Choice439 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?

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375 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
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