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The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping
16 references·16 citing·43 second hopsampled
The effects of perceived luxury value on customer engagement and purchase intention in live streaming shopping (2021)The effects of perceived luxury value on …The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1 (2011)What Signal Are You Sending? …Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Co-creating value for luxury brands (2009)Co-creating value for luxury …Measuring perceptions of brand luxury (2004)Measuring perceptions of bran…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce (2025)Investigating the impact of q…Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN (2025)Decoding willingness to buy i…What customer experience and value dimension(s) mostly drive luxury hotel brand purchase intention? (2024)What customer experience and …Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China (2024)Understanding the self-percei…Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables (2024)Transforming luxury: young co…Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity (2024)Consumers purchase intention …Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review (2023)Understanding the consumer's …The role of augmented reality in shaping purchase intentions and WOM for luxury products (2023)The role of augmented reality…The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context (2023)The Effects of Trust, Perceiv…Live Streaming Commerce: A Review and Research Agenda (2023)Live Streaming Commerce: A Re…ASEAN Marketing Journal (2023)ASEAN Marketing JournalAn empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure (2023)An empirical study on impulse…Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model (2022)Understanding customers’ stic…The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust (2022)The effects of tourism e-comm…Luxury customer's motivations to adopt gamification (2022)Luxury customer's motivations…Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study (2022)Does Live Stream Selling Affe…The Principles of Psychology (1891)Hedonic relativism and planning the good society (1971)Moralities of Everyday Life (1982)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Hedonic shopping motivations (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Possessions and the Extended Self (1988)Scale Development : Theory and Applications (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)A Theory of Social Comparison Processes (1954)What is a luxury brand? A new definition and review of the literature (2017)Diffusion of Innovations 1 (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Common Beliefs and Reality About PLS (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Brand Community (2001)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)18,923 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 1985Materialism: Trait Aspects of Living in the Material World1,964 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 2004Measuring perceptions of brand luxury1,555 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2011What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1

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761 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
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    • 2022The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust149 cited
    • 2023Live Streaming Commerce: A Review and Research Agenda120 cited
    • 2022Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model81 cited
    • 2023An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure73 cited
    • 2023The role of augmented reality in shaping purchase intentions and WOM for luxury products70 cited
    • 2025Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN52 cited
    • 2024Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity49 cited
    • 2023ASEAN Marketing Journal35 cited
    • 2023The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context30 cited
    • 2024Understanding the self-perceived customer experience and repurchase intention in live streaming shopping: evidence from China29 cited
    • 2024What customer experience and value dimension(s) mostly drive luxury hotel brand purchase intention?25 cited
    • 2022Luxury customer's motivations to adopt gamification21 cited
    • 2024Transforming luxury: young consumers' motivations towards purchasing virtual luxury non-fungible token wearables18 cited
    • 2023Understanding the consumer's luxury webrooming intention: Moderating role of perceived risk and review17 cited
    • 2025Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce16 cited
    • 2022Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study16 cited