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Behavior change communication using social media: A review
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2010Use of mass media campaigns to change health behaviour2,483 cited
  • 2009Building strong brands in a modern marketing communications environment1,143 cited
  • 2011Harnessing Social Media for Health Promotion and Behavior Change935 cited
  • 2012Are social media replacing traditional media in terms of brand equity creation?798 cited
  • 2014Social media research: Theories, constructs, and conceptual frameworks760 cited
  • 2014The influence of social networking sites on health behavior change: a systematic review and meta-analysis661 cited
  • 2007Health Communication Campaigns and Their Impact on Behavior396 cited
  • 2013Dangers and Opportunities for Social Media in Medicine352 cited
  • 2013Social Media Engagement and Public Health Communication: Implications for Public Health Organizations Being Truly “Social”293 cited
  • 2015Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?183 cited
  • 2012Behaviour change communication targeting four health behaviours in developing countries: A review of change techniques180 cited
  • 2014The use of social media in pharmacy practice and education

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101 cited
  • 2011Use of Social Media by Pharmacy Preceptors69 cited
  • 2006Effects of mass and interpersonal communication on breast cancer screening: Advancing agenda-setting theory in health contexts27 cited
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