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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs
16 references·0 citing·56 second hopsampled
Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs (2021)Marketing communication tools and their i…The Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance (2021)The Relation Between Adoption…Identification of Uncertainty Factors in the Consumer Behaviour of the New Generation of Customers at the E-commerce Level (2021)Identification of Uncertainty…Factors Affecting Customer Loyalty in the Services Sector (2021)Factors Affecting Customer Lo…DISPARITIES IN THE PERCEPTION OF BUSINESS RISKS IN CONNECTION WITH THE ACHIEVED EDUCATION OF THE OWNER/MANAGER AND DOING BUSINESS (2021)DISPARITIES IN THE PERCEPTION…Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises (2021)Digital Transformation and Ma…Creating Value for the Consumer Through Marketing Communication Tools (2021)Creating Value for the Consum…BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH (2021)BARRIERS OF SMES’ SUSTAINABIL…The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs (2020)The integrated use of social …Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance (2020)Integrated marketing communic…Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak (2020)Competing during a pandemic? …Improving innovation performance through knowledge acquisition: the moderating role of employee retention and human resource management practices (2018)Improving innovation performa…The focus of marketing communication efforts of smes within south Africa (2017)The focus of marketing commun…The use of traditional marketing tools by SMEs in an emerging economy: a South African perspective (2016)The use of traditional market…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Integrated Marketing Communication Capability and Brand Performance (2014)Integrated Marketing Communic…Social Network Analysis for Tacit Knowledge Management in Universities (2013)Social Network Analysis for T…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1968)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic (2022)Digital Economy's influence on R&D Network configurations: Integrating resource dependence theory and institutional theory (2024)Digital transformation and firms’ bargaining power: Evidence from China (2024)Reliability of Nominal Data Based on Qualitative Judgments (1989)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)Digital transformation by SME entrepreneurs: A capability perspective (2017)The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry (2021)Digital Transformation of Small and Medium Enterprises: Aspects of Public Support (2022)How market pressures and organizational readiness drive digital marketing adoption strategies' evolution in small and medium enterprises (2023)The Commitment-Trust Theory of Relationship Marketing (1994)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants (2022)Study of the Differences in the Perception of the Use of the Principles of Corporate Social Responsibility in Micro, Small and Medium-Sized Enterprises in the V4 Countries (2022)How social CRM and customer satisfaction affect customer loyalty (2023)Principles and Practice of Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Does digital transformation improve the operational efficiency of Chinese power enterprises? (2023)Transformational leadership and innovation to boost business performance: The case of small Mexican firms (2023)Drivers and pressures of industry 4.0 that generate marketing innovation and affect the innovative performance of Mexican SMEs: From the perspective of open innovation (2025)
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References

  • 2020Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak792 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2018Improving innovation performance through knowledge acquisition: the moderating role of employee retention and human resource management practices468 cited
  • 2014Integrated Marketing Communication Capability and Brand Performance229 cited
  • 2020The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs223 cited
  • 2021Digital Transformation and Marketing Activities in Small and Medium-Sized Enterprises138 cited
  • 2016The use of traditional marketing tools by SMEs in an emerging economy: a South African perspective51 cited
  • 2021The Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance43 cited
  • 2021Factors Affecting Customer Loyalty in the Services Sector37 cited
  • 2020Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance36 cited
  • 2021BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH33 cited
  • 2021Identification of Uncertainty Factors in the Consumer Behaviour of the New Generation of Customers at the E-commerce Level30 cited
  • 2013Social Network Analysis for Tacit Knowledge Management in Universities

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26 cited
  • 2021Creating Value for the Consumer Through Marketing Communication Tools24 cited
  • 2017The focus of marketing communication efforts of smes within south Africa18 cited
  • 2021DISPARITIES IN THE PERCEPTION OF BUSINESS RISKS IN CONNECTION WITH THE ACHIEVED EDUCATION OF THE OWNER/MANAGER AND DOING BUSINESS16 cited
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