Framing

Abstract

This chapter explores contemporary racial framing as exhibited in today’s mass media, particularly racial representations, images, and discourses. It introduces framing theory as a conceptual social science approach to analyzing media and society. The chapter analyzes popular African American and Latina/o images to better understand the ways in which media outlets depict people of color. Media framing in particular is a central part of US culture and to a substantial degree influences our thoughts and actions. Research on framing has been used in media studies including analyses of news coverage and is significantly used in the fields of communication, anthropology, psychology, sociolinguistics, and social movement studies. Framing theory offers an analytical pathway to investigate how people process information and use relevant data to interpret society. Media frames accentuate pieces of information, through omission and inclusion, thereby making them more salient and meaningful to audiences.

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