Employer Branding as a Talent Management Tool: A Systematic Literature Revision

Isabel Pinto dos Reis · Maria José Sousa · Andreia Dionísio

81 citations0/0 files storedSustainability

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Employer Branding and e-HRM Human Resource and Talent Management AI and HR Technologies

Abstract

The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB concept. A systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics. Findings show that scientific literature on the subject grew considerably in the last four years, reflecting the rising concern over the creation of an employer brand at the organisational level. EB explores talent attraction and retention particularly, though, unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce. Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest process of talent management.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 81 citations exist upstream.

References

2009Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review 2004Conceptualizing and researching employer branding 1996The employer brand 1995The new competitive landscape 2016Six principles of effective global talent management 2008Employer branding and its influence on managers 2014Employer branding: strategy for improving employer attractiveness

Cited by

2023The Impact of Talent Management Strategies on Employee Retention 2025A Comprehensive Survey of Artificial Intelligence Techniques for Talent Analytics 2024Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding 2022Sustaining Human Resources through Talent Management Strategies and Employee Engagement in the Middle East Hotel Industry 2023Characteristics of segments according to the preference system for job selection, opportunities for effective incentives in each employee group

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.