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A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

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References

2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market286 cited
2011New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences192 cited
2014Sleepless in Fairfax: The Difference One More Hour of Sleep Can Make for Teen Hopelessness, Suicidal Ideation, and Substance Use164 cited
2012Total Sleep Time Severely Drops during Adolescence159 cited
2016A Review: Customer Perceived Value and its Dimension89 cited
2016Spa market segmentation according to customer preference50 cited

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2024Generation Z's appetite for traditional food: unveiling the interplay of sustainability values as higher order construct and food influencers in Indonesia14 cited
2023Pengaruh Persepsi Nilai Dan Kepercayaan Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli12 cited

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