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The fringe or national brand manufacturer? An analysis of private label sourcing strategy
16 references·1 citing·49 second hop
The fringe or national brand manufacturer? An analysis of private label sourcing strategy (2021)The fringe or national brand manufacturer…What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? (2010)What Makes Consumers Willing …Private label positioning: Quality versus feature differentiation from the national brand (2006)Private label positioning: Qu…Consumer Learning, Brand Loyalty, and Competition (2004)Consumer Learning, Brand Loya…An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (2003)An Empirical Analysis of the …Positioning of Store Brands (2002)Positioning of Store BrandsInvestigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior (2002)Investigating the Effects of …Competitive One-to-One Promotions (2002)Competitive One-to-One Promot…Reward Programs and Tacit Collusion (2001)Reward Programs and Tacit Col…Quality and Competition (1998)Quality and CompetitionPrivate Labels and the Channel Relationship: A Cross‐Category Analysis (1998)Private Labels and the Channe…Brands Versus Private Labels: Fighting to Win (1996)Brands Versus Private Labels:…W hy R etailers S ell P rivate L abels (1995)W hy R etailers S ell P rivat…The Introduction and Performance of Store Brands (1995)The Introduction and Performa…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Product and Price Competition in a Duopoly (1988)Product and Price Competition…The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain (2025)The impact of brand spillover…Measuring the Involvement Construct (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice (2012)Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises (2012)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does the Market Value Environmental Performance? 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(1971)Industrial market structure and economic performance (1990)The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations (2004)Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice (2010)Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)American Economic Review (2019)Consumer Behavior as Risk Taking (1960)Competitive Promotional Strategies (1988)Who Benefits from Store Brand Entry? (2004)Private-Label Use and Store Loyalty (2008)Stability in Competition (1929)A Model of Duopoly Suggesting a Theory of Entry Barriers (1979)The theory of industrial organization (1990)Nonlinear Pricing of Information Goods (2004)Green supply chain game model and analysis under revenue-sharing contract (2017)Green product development under competition: A study of the fashion apparel industry (2019)Price-Induced Patterns of Competition (1989)Price Competition in a Channel Structure with a Common Retailer (1991)Why Store Brand Penetration Varies by Retailer (1997)A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates (1998)Perspectives in supply chain risk management (2006)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)An Economic Theory of Democracy. (1958)The Economics of Product Variety: A Survey (1990)The Effect of Competition on Recovery Strategies (2006)Green product design in supply chains under competition (2016)Stability in Competition (1990)Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Measuring Market Power in the Ready-to-Eat Cereal Industry (1998)The increasing power of store brands: Building loyalty and market share (1997)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)
this work references cited by second hop

References

  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 1988Product and Price Competition in a Duopoly809 cited
  • 1998Quality and Competition598 cited
  • 1995The Introduction and Performance of Store Brands565 cited
  • 2002Positioning of Store Brands394 cited
  • 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
  • 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
  • 2010What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?365 cited
  • 1996Brands Versus Private Labels: Fighting to Win345 cited
  • 1995W hy R etailers S ell P rivate L abels323 cited
  • 2001Reward Programs and Tacit Collusion321 cited
  • 2002Competitive One-to-One Promotions296 cited
  • 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
  • 2004Consumer Learning, Brand Loyalty, and Competition244 cited
  • 2002Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

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  • 2025The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain12 cited