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Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior

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References

1991The theory of planned behavior90,729 cited
2008From a literature review to a conceptual framework for sustainable supply chain management6,372 cited
2011The theory of planned behaviour: Reactions and reflections4,640 cited
2004Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises2,773 cited
2010An organizational theoretic review of green supply chain management literature2,275 cited
2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
2012Green supply chain management practices: impact on performance1,481 cited
2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
2013Institutional-based antecedents and performance outcomes of internal and external green supply chain management practices1,154 cited
2010An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior1,030 cited
2011Consumer purchase intention for organic personal care products832 cited
2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

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813 cited

2015Thinking green, buying green? Drivers of pro-environmental purchasing behavior659 cited

2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited

2007Firm-level correlates of emergent green supply chain management practices in the Chinese context☆603 cited

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2024How green marketing practices improve customer loyalty: the mediating role of green corporate image and the moderating role of green self-identity in the new energy vehicle market20 cited
2025Factors influencing the adoption of generative AI in supply chain management: an empirical study based on task-technology fit and the theory of planned behaviour16 cited