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Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

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References

2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
1997Dimensions of Brand Personality4,046 cited
2014Technology acceptance model: a literature review from 1986 to 20132,457 cited
2015Developing a General Extended Technology Acceptance Model for E-Learning (GETAMEL) by analysing commonly used external factors986 cited
2016Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services912 cited
2002Convergence and divergence in consumer behavior: implications for international retailing657 cited
2009Gender Dimensions of Brand Personality590 cited
2006Sustainability and stakeholder management: the need for new corporate performance evaluation and reporting systems578 cited
2019The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention530 cited
2017Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions529 cited
2019Consumer attitude and intention to adopt mobile wallet in India – An empirical study518 cited
2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
2019Investigating the Acceptance of Mobile Library Applications with an Extended Technology Acceptance Model (TAM)489 cited

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2019Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism455 cited

2017Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments444 cited

2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance428 cited

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