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Consumer Behavior 9th Edition
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Consumer Behavior 9th Edition (2007)Consumer Behavior 9th EditionThe effect of marketing mix and brand image on customer loyalty of remixed mortar (2020)The effect of marketing mix a…The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB (2019)The effect of trust on consum…Factors Affecting Online Purchase Intention: A Study Of Sri Lankan Online Customers (2018)Factors Affecting Online Purc…The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study (2017)The Competitive Advantages of…Determinants of generation Z green purchase decision: A SEM-PLS approach (2017)Determinants of generation Z …Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation (2017)Country-of-origin and Consume…IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS (2015)IMPACT OF BRAND IMAGE ON BUYI…Important motivators for buying green products (2014)Important motivators for buyi…HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s (2013)HIV/Aids fear appeal advertis…"Impact of Promotional Activities on Consumer Buying Behavior: A Study of Cosmetic Industry" (2013)"Impact of Promotional Activi…Passenger perceptions of the green image associated with airlines (2012)Passenger perceptions of the …Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging (2012)Its Called Fruit Juice So Its…Identifying Potentiality Online Sales In Malaysia: A Study On Customer Relationships Online Shopping (2011)Identifying Potentiality Onli…The role of sourcing agents in global apparel supply chains: an exploratory study (2010)The role of sourcing agents i…A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china (2010)A cross-cultural validation o…Determinants of consumers' repeat online buying of groceries (2006)Determinants of consumers' re…Measuring Brand Equity Across Products and Markets (1996)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Dimensions of Brand Personality (1997)Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity (2015)The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry (2019)Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust (2020)A theory of human motivation. 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A Comparison of Internet and Conventional Retailers (2000)Shopping Online for Freedom, Control, and Fun (2001)Customer satisfaction and loyalty in online and offline environments (2003)A profile of the Internet shoppers: Evidence from nine countries (2014)The Impact of Perceived Risks and Perceived Benefits to Improve an Online Intention among Generation-Y in Malaysia (2015)COVID-19 IMPACT ON E-COMMERCE USAGE: AN EMPIRICAL EVIDENCE FROM MALAYSIAN HEALTHCARE INDUSTRY (2020)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Sustainable consumption: green consumer behaviour when purchasing products (2009)Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)Green sustainability: factors fostering and behavioural difference between Millennial and Gen Z: mediating role of green purchase intention (2021)The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z (2021)Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda (2022)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Factors Influencing Online Purchase Intention of Shopee’s Consumers in Malaysia (2021)Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment (2022)Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The role of food apps servitization on repurchase intention: A study of FoodPanda (2021)Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a developing country context (2022)The moderating role of perceived trust and perceived value on online shopping behavioral intention of Palestinian millennials during COVID-19 (2023)
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  • 2019The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB103 cited
  • 2012Passenger perceptions of the green image associated with airlines95 cited
  • 2011Identifying Potentiality Online Sales In Malaysia: A Study On Customer Relationships Online Shopping77 cited
  • 2006Determinants of consumers' repeat online buying of groceries65 cited
  • 2017Determinants of generation Z green purchase decision: A SEM-PLS approach43 cited
  • 2014Important motivators for buying green products42 cited
  • 2018Factors Affecting Online Purchase Intention: A Study Of Sri Lankan Online Customers28 cited
  • 2015IMPACT OF BRAND IMAGE ON BUYING BEHAVIOUR AMONG TEENAGERS24 cited
  • 2010A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china22 cited
  • 2017Country-of-origin and Consumer Ethnocentrism: Effect on Brand Image and Product Evaluation18 cited
  • 2013"Impact of Promotional Activities on Consumer Buying Behavior: A Study of Cosmetic Industry"17 cited
  • 2012Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging15 cited
  • 2020The effect of marketing mix and brand image on customer loyalty of remixed mortar15 cited

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  • 2013HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO’s6 cited
  • 2017The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study3 cited
  • 2010The role of sourcing agents in global apparel supply chains: an exploratory study3 cited