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Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector
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Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector (2021)Online-to-Offline (O2O) Commerce in Emerg…Understanding the effects of physical experience and information integration on consumer use of online to offline commerce (2019)Understanding the effects of …Impulse buying behaviour: an online-offline comparative and the impact of social media (2018)Impulse buying behaviour: an …Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation (2017)Product Touch and Consumers’ …Global Customer Engagement (2017)Global Customer EngagementLocal Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon (2016)Local Market Characteristics …Evolutionary location and pricing strategies for service merchants in competitive O2O markets (2016)Evolutionary location and pri…Can Offline Stores Drive Online Sales? (2016)Can Offline Stores Drive Onli…Impact of an “online-to-store” channel on demand allocation, pricing and profitability (2015)Impact of an “online-to-store…Shopping for fun or shopping to buy: Is it different online and offline? (2014)Shopping for fun or shopping …Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information (2012)Integration of Online and Off…Strategic Online and Offline Retail Pricing: A Review and Research Agenda (2010)Strategic Online and Offline …The impact of brand personality and sales promotions on brand equity (2009)The impact of brand personali…Strategies that fit emerging markets. 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References

  • 2005Strategies that fit emerging markets.743 cited
  • 2012Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information713 cited
  • 2000Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication637 cited
  • 2000Blown to bits: How the new economics of information transforms strategy340 cited
  • 2018Impulse buying behaviour: an online-offline comparative and the impact of social media327 cited
  • 2016Can Offline Stores Drive Online Sales?274 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
  • 2015Impact of an “online-to-store” channel on demand allocation, pricing and profitability185 cited
  • 2014Shopping for fun or shopping to buy: Is it different online and offline?184 cited
  • 2004Online information search termination patterns across product categories and consumer demographics180 cited
  • 2010Strategic Online and Offline Retail Pricing: A Review and Research Agenda152 cited
  • 2019Understanding the effects of physical experience and information integration on consumer use of online to offline commerce146 cited
  • 2017Global Customer Engagement145 cited
  • 2017Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation

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113 cited
  • 2016Evolutionary location and pricing strategies for service merchants in competitive O2O markets96 cited
  • 2016Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon84 cited
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