Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contracts

16 references·10 citing·45 second hop

FromToDepth

this work references cited by second hop

References

2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
2014Marketplace or Reseller?786 cited
2010Channel Selection and Coordination in Dual-Channel Supply Chains687 cited
2002Positioning of Store Brands394 cited
2004Revenue‐Sharing vs. Wholesale‐Price Contracts in Assembly Systems with Random Demand392 cited
1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
2004Who Benefits from Store Brand Entry?369 cited
2017Platform or Wholesale? A Strategic Tool for Online Retailers to Benefit from Third-Party Information1349 cited
2017Strategic introduction of the marketplace channel under spillovers from online to offline sales345 cited
1995W hy R etailers S ell P rivate L abels323 cited
2018Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality310 cited
2016How Add-On Pricing Interacts with Distribution Contracts298 cited
2006Private label positioning: Quality versus feature differentiation from the national brand

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

295 cited

2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations290 cited

Cited by

2024The impact of advertising and product quality on sales mode choice in the presence of private label39 cited
2022OEM’s sales formats under e-commerce platform’s private-label brand outsourcing strategies33 cited
2022How does manufacturer’s self-operating channel interact with platform retailer’s E-commerce brand introduction?26 cited
2025Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection24 cited
2023A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand23 cited
2023The interactions between online platform’s store brand introduction and manufacturer’s innovation strategies: Reselling vs. agency modes18 cited
2023Manufacturer's sales format selection and information sharing strategy of platform with a private brand17 cited
2025Threat or opportunity? E-commerce platform’s store brand introduction in the presence of CSR concern16 cited
2023Strategic Choice of Commission Formats in a Supply Chain With a Platform and Competing Manufacturers16 cited
2023Information sharing under agency selling in an e-commerce supply chain with competing OEMs15 cited