CASE STUDIES AS A LEARNING METHOD: THE EXAMPLE OF TOURISM CRISIS MANAGEMENT IN JORDAN

Abstract

This paper aims at testing the significance of using case studies as a teaching method for the topic of “Tourism Crisis Management”. The case of Arab Spring influence on Jordanian Tourism was selected for this purpose. A sample of 42 students in a Tourism Management BA Program filled a questionnaire, it focused on measuring knowledge of students about the influence of Arab Spring crisis on both the image of Jordan as a tourism destination, and Jordanian tourism economic indicators, also evaluating the performance of tourism stakeholders in the time of crisis. By conducting a paired t-test for responses before and after presenting the case study to students by the instructor, significant statistical differences were found for most of the measured variables, which supports the importance of case studies in making students more aware of political crises’ effect on tourism levels, and how to reduce their influences and retrieve the positive image of destinations.

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