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Are you talking to me? Generation X, Y, Z responses to mobile advertising
16 references·11 citing·43 second hop
Are you talking to me? Generation X, Y, Z responses to mobile advertising (2021)Are you talking to me? Generation X, Y, Z…Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption (2018)Social Media Envy: How Experi…Generation X vs. Generation Y – A decade of online shopping (2016)Generation X vs. Generation Y…Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions (2015)Geo-Conquesting: Competitive …Selective Exposure To Communication (2013)Selective Exposure To Communi…Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing (2013)Generation Y vs. Baby Boomers…Net generation or Digital Natives: Is there a distinct new generation entering university? 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(2009)TURNING POINTS IN THE LIFE COURSE: WHY CHANGE MATTERS TO THE STUDY OF CRIME* (1993)Ages, Life Stages, and Generational Cohorts: Decomposing the Immigrant First and Second Generations in the United States (2004)Understanding Generation Y and their use of social media: a review and research agenda (2013)
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References

  • 1991Generations: The History of America's Future, 1584 to 20692,194 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1965The Cohort as a Concept in the Study of Social Change2,035 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2009Net generation or Digital Natives: Is there a distinct new generation entering university?852 cited
  • 2013Selective Exposure To Communication780 cited
  • 1995How Consumers Assess the Value of Advertising774 cited
  • 2008Generational differences: An examination of work values and generational gaps in the hospitality workforce720 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 2016Generation X vs. Generation Y – A decade of online shopping520 cited
  • 2013Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing516 cited

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2018
Social Media Envy: How Experience Sharing on Social Networking Sites Drives Millennials’ Aspirational Tourism Consumption
413 cited
  • 2015Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions324 cited
  • Cited by

    • 2025Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types22 cited
    • 2023Generations X, Y, Z: Attitudes toward social workers in the age of media technologies20 cited
    • 2022Gender roles in online advertising20 cited
    • 2024Diversity, equity, and inclusion (DEI) among generational cohorts: investigating attitude towards disabled models and advertising effectiveness19 cited
    • 2024Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping16 cited
    • 2025What drives Millennials and Generation Z to adopt cryptocurrency for hotel payments?15 cited
    • 2023Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers12 cited
    • 2023Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001 – 2022)9 cited
    • 2023Factors Influencing Behavioral Propensity To Use Mobile Shopping Apps In Generation X: The Tam Approach6 cited
    • 2024PERCEPTION OF EPISTEMIC AUTHORITY AND RELIANCE ON IT AMONG EMPLOYEES OF DIFFERENT GENERATIONS TOWARDS THEIR DIRECT MANAGERS IN GREEK ORGANIZATION “X”0 cited
    • 2026Generational self‐perception and stereotypes: A study of Generations X–parents and Z–children0 cited