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The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding
16 references·9 citing·36 second hop
The effects of framing messages and cause-related marketing on backing intentions in reward-based crowdfunding (2021)The effects of framing messages and cause…The dynamics of crowdfunding: An exploratory study (2013)The dynamics of crowdfunding:…Crowdfunding: Tapping the right crowd (2013)Crowdfunding: Tapping the rig…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Bad is Stronger than Good (2001)Bad is Stronger than GoodMaking a good decision: Value from fit. (2000)Making a good decision: Value…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects (1998)All Frames Are Not Created Eq…Beyond pleasure and pain. (1997)Beyond pleasure and pain.The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The Framing of Decisions and the Psychology of Choice (1981)The Framing of Decisions and …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…From donations to devotion: how cause-related marketing frames drive brand evangelism through cognitive and social pathways in hospitality (2025)From donations to devotion: h…The Crowd Beyond Funders: An Integrative Review of and Research Agenda for Crowdfunding (2024)The Crowd Beyond Funders: An …Exploring the benefits and risks of displayed passion in entrepreneurial pitches (2024)Exploring the benefits and ri…Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention (2024)Dynamic or static? The effect…The contribution of crowdfunding for philanthropy: A systematic review and framework of donation and reward crowdfunding (2023)The contribution of crowdfund…A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing (2023)A Donation-With-Purchase at a…Crowdfunding pricing and quality overstatement in the presence of platform regulation (2022)Crowdfunding pricing and qual…Content marketing as an innovative solution for crowdfunding platforms - the example of Patronite platform (2022)Content marketing as an innov…Analysis of crowdfunding platforms for microgrid project investors via a q-rung orthopair fuzzy hybrid decision-making approach (2022)Analysis of crowdfunding plat…Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. 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(2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Experimental evidence of massive-scale emotional contagion through social networks (2014)Monopoly and product quality (1978)Signaling in Equity Crowdfunding (2015)Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship (2016)Job Market Signaling (1973)Interorganizational Endorsements and the Performance of Entrepreneurial Ventures (1999)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
  • 1981The Framing of Decisions and the Psychology of Choice17,834 cited
  • 2001Bad is Stronger than Good7,670 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 2013The dynamics of crowdfunding: An exploratory study4,256 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 2013Crowdfunding: Tapping the right crowd2,755 cited
  • 1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects2,592 cited
  • 2000Making a good decision: Value from fit.2,051 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

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1,531 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
  • Cited by

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    • 2023The contribution of crowdfunding for philanthropy: A systematic review and framework of donation and reward crowdfunding38 cited
    • 2024The Crowd Beyond Funders: An Integrative Review of and Research Agenda for Crowdfunding26 cited
    • 2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited
    • 2022Crowdfunding pricing and quality overstatement in the presence of platform regulation13 cited
    • 2022Content marketing as an innovative solution for crowdfunding platforms - the example of Patronite platform12 cited
    • 2024Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention11 cited
    • 2024Exploring the benefits and risks of displayed passion in entrepreneurial pitches7 cited
    • 2025From donations to devotion: how cause-related marketing frames drive brand evangelism through cognitive and social pathways in hospitality7 cited