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K-Means Clustering Untuk Segmentasi Produk Berdasarkan Analisis Recency, Frequency, Monetary (RFM) Pada Data Transaksi Penjualan

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References

2008Classifying the segmentation of customer value via RFM model and RS theory453 cited
2010A review of the application of RFM model155 cited
2020PENERAPAN FUZZY C-MEANS KLUSTER UNTUK SEGMENTASI PELANGGAN E-COMMERCE DENGAN METODE RECENCY FREQUENCY MONETARY (RFM)20 cited

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2025Customer Segmentation Analysis Through RFM-D Model and K-Means Algorithm5 cited

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