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Mercados emergentes e as estratégias de inovação no Brasil
16 references·0 citing·49 second hop
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References

  • 2010Como Elaborar Projetos de Pesquisa33,468 cited
  • 2016Building Theories from Case Study Research4,161 cited
  • 1986Central Problems in the Management of Innovation3,748 cited
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  • 2012Conducting content‐analysis based literature reviews in supply chain management1,249 cited
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  • 2014Research and development from the bottom up - introduction of terminologies for new product development in emerging markets265 cited
  • 2014When grassroots innovation movements encounter mainstream institutions: implications for models of inclusive innovation200 cited
  • 2012What is Frugal, What is Innovation? Towards a Theory of Frugal Innovation199 cited
  • 2014Reverse innovation, emerging markets, and global strategy127 cited
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Reverse innovation: a global growth strategy that could pre‐empt disruption at home
120 cited
  • 2008Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers101 cited
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