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Marketing-Controlling: Marketingeffektivität und -effizienz sicherstellen · Study

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ChapterMarketing-Controlling: Marketingeffektivität und -effizienz sicherstellen

Sven Reinecke2021

Chapter2021

Marketing-Controlling: Marketingeffektivität und -effizienz sicherstellen

5 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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References

2004Measuring Marketing Productivity: Current Knowledge and Future Directions 2019Konsumentenverhalten 1977From sales obsession to marketing effectiveness 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?2000Value-based marketing 2012What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?2016Demonstrating the Value of Marketing 1990Marketing Performance Assessment

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Year2021

Typechapter

Published2021-01-01

VenueSpringer eBooks

Languagede

Citations5

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-33118-4_12

openalex_workW3207029840

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