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Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung · Study

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ChapterSchnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung

Lars Binckebanck2013

Chapter2013

Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung

Lars Binckebanck

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Governance and Management

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References

1984A resource‐based view of the firm 2003Evolving to a New Dominant Logic for Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994The Capabilities of Market-Driven Organizations 1990Zero defections: quality comes to services.1986Organizational Culture: Can It Be a Source of Sustained Competitive Advantage?1991Managing Brand Equity

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

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Citations7

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-01830-6_11

openalex_workW954230090

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