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Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung
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Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung (2013)Schnittstellenmanagement zwischen Vertrie…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Strategy and Structure (1997)Strategy and StructureThe Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityZero defections: quality comes to services. (1990)Zero defections: quality come…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategy and Structure: (1986)Strategy and Structure:Organizational Culture: Can It Be a Source of Sustained Competitive Advantage? (1986)Organizational Culture: Can I…A resource‐based view of the firm (1984)A resource‐based view of the …The New Social Contract: An Inquiry into Modern Contractual Relations (1981)The New Social Contract: An I…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Management. Tasks, Responsibilities, Practices. (1975)Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the Photolithographic Alignment Equipment Industry (1993)Electronic Mail as the Medium of Managerial Choice (1994)Innovation: A Guide to the Literature (2009)The Presentation of Self in Everyday Life. (1956)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Dynamic capabilities: what are they? (2000)Firm resources and sustained competitive advantage (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)Dynamic capabilities and strategic management (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

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  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
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  • 1994

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From Marketing Mix to Relationship Marketing
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