SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Nachhaltige Markenimplementierung im B-to-B-Geschäft · Study

ArticleShelves

ArticleNachhaltige Markenimplementierung im B-to-B-Geschäft

Carsten Baumgarth2011

Article2011

Nachhaltige Markenimplementierung im B-to-B-Geschäft

Carsten Baumgarth · Lars Binckebanck

11 citations·0/0 files stored·Business + Innovation

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

2003Evolving to a New Dominant Logic for Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Managing Brand Equity 1981The New Social Contract: An Inquiry into Modern Contractual Relations 2007The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?2001Brand Values Related to Industrial Products 2007B2B Brand Management 2010How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Sales force impact on B‐to‐B brand equity: conceptual framework and empirical testarticle · 10 shared references 2015Building industrial brand equity by leveraging firm capabilities and co-creating value with customersarticle · 6 shared references 2015Advancing theory and knowledge in the business-to-business branding literaturearticle · 6 shared references 2017Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business settingarticle · 5 shared references 2012Systematic review on B2B branding: research issues and avenues for future researchreview · 5 shared references 2011Primer in B2B brand-building strategies with a reader practicumarticle · 5 shared references

Details

Year2011

Typearticle

Published2011-02-01

VenueBusiness + Innovation

ISSN-L1868-8241

Languagede

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1365/s35789-011-0014-3

openalex_workW2314966944

Links

Imported from OpenAlex (CC0) — nothing here is generated.